Comment by qnleigh

To force the tech giants to actually compete with each other for customers, we have to be willing to switch platforms. If you think of yourselfs as Mac or PC (or iOS/Android) person, then these companies can treat you like a reliable asset they can extract value from, rather than a customer they have to please in order to keep.

Personally, I've worked pretty hard over the last few years to make sure that I can easily switch to a different OS. This means avoiding relying on Mac and Windows apps as much as possible, and most importantly having all of my data in portable formats that do not tie me to any specific software.