Comment by kube-system
7 hours ago
Every time I walk into a McDonalds I see people who will rather stand 5 minutes at the counter waiting for a human cashier than use one of the available kiosks. I'm sure some are paying cash but there are certainly people who are just not comfortable with technology.
The Go stores were a great experience but they would certainly be uncomfortable for anyone other than early-adopter or tech-forward types of people. I would just walk in with my own bag, and put items directly from the shelf into the bag, and walk out the door. It was extremely convenient and fast once you got over how weird it felt.
I think they could have done a lot more in giving social clues on both the way in and way out.
McDonalds solved that problem by basically not having employees go up to the counter anymore.
Yup, they literally HIDE as far away from the counter as possible. Must make it easier to recruit Gen Z now!
A lot of people have trouble using those and it's not just tech discomfort or whatever. You have to be able to hold your arms up in front of you, touching specific points in space. The UI is not good and does not provide good moment-to-moment feedback about whether you've pressed a button or which one. You have to be moderately-to-strongly literate, you have to wrap your head around the menu organization, know what you're looking for by name and be able to guess where it is in this system.
I've watched so many people struggle to use these machines for so many different reasons. Pretty much anyone with a physical or cognitive disability will be better off with the cashier. Sucks they have to wait much longer for one now.
I think the systems are good in the context of "computer ordering systems", but not great in the context of "food accessibility". They're built with a lot of inherent presumptions that likely apply to most of the peer groups of the people designing it, but certainly do not in the field.
I am quite privileged and I know numerous people who might have trouble telling you the name of the meal they want even if presented with a hard copy of a menu.
I hate McDonald's, but I've used one at a Subway that took five seconds to respond to every button press. Useless! Feels like it was written in Electron and running on an Android tablet from 2012.