Comment by xp84

I agree, it needed a better hook to get people in the 'gates' so to speak. I don't think I've ever waited behind like maybe a single transaction at an airport convenience store, so it's not like having to fiddle with my phone to get in beats tapping a card or phone or watch at checkout. Either way most people are buying 1-3 things so it's not like it saved time scanning.

As for the big Amazon Fresh grocery stores, I only have one out of my way so I only visited once or twice, but the big things I noticed were that it had a small selection and very average prices. Not that surprising because even after buying Whole Foods, Amazon itself has terrible prices on dry goods (meaning supermarket items besides fresh food), and relies heavily on random third-party sellers with big markups for a ton of it.

If they really wanted to get people to buy into Amazon Fresh it would have taken a lot more money (and thus pretty unprofitable for a long while): Probably one way to do that would have been making it as attractive as Costco for Prime members.