If you position an automotive product in India to be affordable, you lose aspirational consumers (India1).
Toyota is trying to position itself as a luxury brand in India in order to better defend revenue, as in NAM and JP the Toyota brand has a similar reputation as Maruti Suzuki does in India.
That's due to brand positioning.
If you position an automotive product in India to be affordable, you lose aspirational consumers (India1).
Toyota is trying to position itself as a luxury brand in India in order to better defend revenue, as in NAM and JP the Toyota brand has a similar reputation as Maruti Suzuki does in India.