Comment by paulcole

> Marketing budgets can fund stuff whose authenticity is independent of who’s writing the check, right

I think “follow the money” is the cliche that applies here.

> Especially when their audience is extra-contrarian and sensitive to authenticity.

I think you mean that the audience likes to think of itself as extra-contrarian and sensitive to authenticity?

The audience will talk until they’re blue in the face about why this marketing project (HN) is so much different from and so much more authentic than other marketing projects.

The marketing seems to be working on this supposedly contrarian and sensitive to authentiity audience!