If your existing owners have made a "profit", or at least lost less to deprecation than normal, they're probably more willing to buy a new car from you (trading or selling their existing one) even if that new car is more expensive and they're actually paying just as much to upgrade as they would be anyway.
If your existing owners have made a "profit", or at least lost less to deprecation than normal, they're probably more willing to buy a new car from you (trading or selling their existing one) even if that new car is more expensive and they're actually paying just as much to upgrade as they would be anyway.