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Comment by sampton

15 hours ago

I can't remember when was the last S/X refresh. It's nuts they just let it go stale and shut the factory down.

The refresh would need large investment. And it seems that S/X weren't selling that well to warrant such an investment. Just looking around - SV, a key market for Tesla - everybody buys 3 and Y, not S and X. In some sense it seems that 3/Y cannibalized S/X.

  • I don't know if it's genius or madness, but all of Tesla's cars look the same. When I see a Tesla, I can't tell if it's a 3, S, X, or Y unless I get close. The most distinct one is the X with its fancy doors.

    So when I hear they're cancelling the S and X I can't even picture which cars we're talking about.

  • While that's true, S/X were considered luxury vehicles, 3/Y mainstream and they far, FAR outsold the S/X. In most cases, volume trumps individual prices.

    Of course, that doesn't mean they had to discontinue those lines.

    • As luxury vehicles they were also competing in a different market, where competitors have caught up.

  • The problem is just there is no concept of a car company where they only sell their standard mass market vehicles. Somewhat more expensive higher margin vehicles are in the lineup for almost all the other companies. Its kind of strange to suggest its not worth it when it is seemingly worth it for most other companies.

    Maybe the wisdom of having a 'full lineup' is wrong and has to do with making dealers happy.

    On the other hand, having 99% of your sales be 2 very similar vehicles seems questionable strategy.

Tesla got the job done, which was empower Musk, not manufacture EVs at scale. The stock is the product.

  • Maybe I’m just naive enough, because I love cars and progress, but I think you agree that he really showed our whole small world that EV can exist and work. Everyone laughed, no one believed it will work and here he still is rich and we have Teslas everywhere. Driving, not killing more people than other brands.

  • > The stock is the product.

    Musk reeks of scam. But for a stock pump and dumb scheme there sure are a lot of teslas on the road.

    • Tesla sold 1.7M cars in 2024. Toyota sold 11.1M cars in 2024.

      Tesla’s current market cap is $1.43T. Toyota’s current market cap is $354B.

      There really aren’t that many teslas on the road, and their sales are declining.

      7 replies →

  • While you're correct on the one hand, Tesla made EVs feasible and mainstream, did the investments and caused a rolling effect of worldwide investments in e.g. batteries and EVs, and government subsidies that also made investing in EVs more attractive to competitors.

    Besides EVs, Tesla's long term revenue could very well be in the supercharger network, too. It's not as exciting as self driving cars, but the oil companies have been the most valuable companies / stocks worldwide without being exciting like that. I mean I don't think EV charging will be anywhere near as big as oil because it doesn't involve nearly as much infrastructure or international trade, but it's still big, especially if governments refocus on replacing ICEs with EVs.

    (the focus has been let go because the subsidies were too popular and expensive)

    • I agreed on the supercharger network, which made it pretty surprising when Musk fired the entire supercharger team.

Musk's goal all along was to get away from boutique production. He wants to sell millions of cheaper cars, not thousands of cars for wealthy people.

Not sure it's going to work out. Without some big jumps in battery tech, EVs are going to be difficult to sell without subsidies.

  • > Without some big jumps in battery tech, EVs are going to be difficult to sell without subsidies.

    The actual sales figures show otherwise, but sure, there's still a lot of uncertainty with regards to batteries / range, I can imagine even moreso in the US. Traveled to Austria a while ago in an EV (~1000 kilometers), we had to stop 3x on the way, but the battery was good for another 2.5 hours of driving after a coffee. I keep hearing that "solid state batteries are around the corner" and they will solve all problems with capacity and safety / fire risk, apparently. I'll just sit and wait patiently, it'll take years before their production capacity is on par with current battery tech.

    • The whole battery thing is a massive misunderstanding of how EVs work vs gas vehicles.

      For an EV with a range of 250 miles (400km) you can drive 400mi (645km) with one (1) thirty minute stop.

      That's pretty much, drive 3 hours, stop for 30 minute lunch, drive 3 hours.

      The confusion stems from the fact that gas cars don't fill up themselves before you depart, and they don't fill up themselves when you arrive. There are rather large differences between gas and electric cars, but people still treat EVs like gas cars, and demand EVs be more like gas cars.

      1 reply →

  • Musk would love to be selling several billion dollars per year of model S/X sales, the issue is they aren’t that competitive with other cars in the luxury segment thus the falling sales numbers.

    Tesla’s doesn’t really have a complex strategy at this point, they are getting squeezed out of the high end by legacy automakers where their lower cost batteries don’t matter as much. They are absolutely fucked on the low end as soon as Chinese cars enter the picture.

    So self driving is really the only option to sell any long term upside to keep the stock from tanking. It’s not a very convincing argument, but you play the hand your dealt.

    • > getting squeezed out of the high end by legacy automakers where their lower cost batteries don’t matter as much. They are absolutely fucked on the low end as soon as Chinese cars enter the picture.

      The deep irony here is that after ~15 years of trying ti differentiate from the legacy American automakers, they land in a very similar competitive position. Chinese EVs are in the process of running the table outside the protectionist markets of the EU + US/Canada.

      Eventually those protective barriers will fall as they protect a relatively small number of citizens by taxing the majority. It remains to be seen whether the US and European domestic producers will survive.

  • And yet Chinese EV's are flying out of their factories, well, a few are - most are self driving out to the shipping yards.

    This despite the 2025 support by the Chinese state for the Chines EV industry now being almost nothing.

      By contrast, defenders of China could point out that the data show that subsidies as a percentage of total sales have declined substantially, from over 40% in the early years to only 11.5% in 2023, which reflects a pattern in line with heavier support for infant industries, then a gradual reduction as they mature.
    
        In addition, they could note that the average support per vehicle has fallen from $13,860 in 2018 to just under $4,600 in 2023, which is less than the $7,500 credit that goes to buyers of qualifying vehicles as part of the U.S.’s Inflation Reduction Act.
    

    Old source: https://www.csis.org/blogs/trustee-china-hand/chinese-ev-dil...

    but the arc of less subsidies is clear.

  • > Musk's goal all along was to get away from boutique production. He wants to sell millions of cheaper cars, not thousands of cars for wealthy people.

    So the literal opposite of the Cybertruck, which was released less than a year ago.