Comment by nicbou

The goal is to attract search traffic to your page, so that you can promote your product or your brand. AI is making this a lot cheaper than before because you don't even need to create the content, but it's also killing the overall amount of traffic to all websites.

If you actually take pride in your work, it's a double whammy of competing with AI slop and losing over half of your traffic to AI summaries.

Useful independent websites are so cooked.