Comment by neogodless

> Electric vehicles turned into a commodity

https://en.wikipedia.org/wiki/Commodity

> a resource, that specifically has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them

Uhh.. not sure where you live or what your local / regional market is like. I'm in the United States, where what car you drive is a really big decision. Many people share on social media what car they bought, and tell people around them about the new car they bought. I've yet to witness a situation where someone said "I bought an electric car" and the response was something like "Why are you telling me you bought toilet paper?" (Even toilet paper has brand names and advertising.)

That isn't to say that the car market hasn't shifted over time.

Cars began as "engine to move wheels plus a few other things" and evolved so that the engine seemed less of the central reason why you bought a specific vehicle. An electric powertrain does take things a bit further, in that most EV buyers know very little about the motors, though they certainly know a thing or two about the battery.

Batteries are generally a commodity at smaller scales, but in a car, they matter significantly. Still, brand matters, too. Ask Lucid or Rivian or Porsche how they sell their electric cars for $70K - $160K. How is it that a commodity available to purchase for ~$30K can be sold for $130K additional? (That's not how commodities work.)

No, electric cars are not a commodity. It's just a difficult market with a lot of players, and a broad market with constantly evolving tastes. Ask Toyota why they have half a dozen different SUV models. Or why the Ford F-150 comes in 200 configurations. (That's not how commodities work!)

Just because the gasoline-burning engine was replaced with electric motors and batteries, the car didn't turn into a commodity overnight. I'm open to counterarguments and persuasion to the contrary.