Comment by alfiedotwtf

> It fails when templates for decision-making don't exist.

I've noticed a strong signal throughout my career - a sure-fire way to abandon ship - when a company focuses most of its energy on branding and treats selling and building as a nuisance!

Pro tip: when a company cares more about changing its company logo rather than finding Product Market Fit, it's time to update your LinkedIn profile and reach out to hiring managers.