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Comment by xnorswap

7 hours ago

Was the crumpet buttered with "I can't believe it's not butter"?

( The typeface looks a lot like https://www.sainsburys.co.uk/gol-ui/product/i-cant-believe-i... )

It's interesting; I'd imagine very similar design briefs (friendliness, breadliness, etc)

The ICBINB font is almost a semi-serif, almost like a sans serif that's slightly melted, whereas I'd say the crumpet is fully serif. The "e", "L" and "v" are pretty different. And I'd say the ICBINB font lends itself better to tighter spaces, whereas the crumpet font seems to beg for more space.

But certainly, I could see one being used to replace another in a pinch - but I'm not a font specialist (graphologist? Is there a word for a person who studies fonts?)

There are a lot of similarities. You must either have a great memory for fonts, or eat a lot of butter alternative spread, either way good eye!