Comment by microtherion

As Henry Ford is (spuriously) claimed to have said: "If I'd asked my customers what they wanted, they'd have said a faster horse."

Apple did build Apple II models, up to and including the Apple IIgs. They had a good run. And the line was not without its flops — the Apple III was a notorious disaster, though allegedly more due to Jobs than Wozniak.

But none of the pure 8-bit PC vendors survived the 1980s. One of the better qualities of Jobs was that he was not afraid of the company disrupting itself — foregoing the short term success of the Apple II line in favor of the Mac, which in the long run was vastly superior. The same situation played out with the iPhone disrupting the iPod.