Comment by esperent
5 hours ago
For McDonald's fries it's certainly much less than 25%. These are a high margin item, I wouldn't be surprised if ingredients costs is only 5% of that €2.99
5 hours ago
For McDonald's fries it's certainly much less than 25%. These are a high margin item, I wouldn't be surprised if ingredients costs is only 5% of that €2.99
Of course! That is why I qualified it as "averaged over all menu items". The expectation is that higher-margin items are purchased in a volume that balances out lower-margin items.
Also sodas/fountain drinks are famously high-margin. Depending on the size, as much as a third of the COGS comes from the disposable cup.