Comment by Soerensen

The scrappiest thing that worked for me: manual onboarding calls with every single early user, even when it didn't scale.

I'd hop on 15-minute calls to understand their workflow, then send them personalized Loom videos showing exactly how to use the product for their specific use case. Time-consuming? Absolutely. But those users became evangelists because they felt ownership over the product direction.

A few other things that moved the needle early:

1. Commenting on niche subreddits where your target users actually hang out - not to pitch, but to genuinely help. When people see you're knowledgeable, they check your profile. Make sure it mentions what you're building.

2. Finding "trapped" users on competitor platforms. Look for complaint threads about existing tools, then reach out directly with "Hey, saw your frustration with X. Would love to show you how we solve that specific problem."

3. Making your first 10 users feel like co-founders. Give them direct access to you via text/Slack. Ask their opinion on features. They'll fight for your product's success.

The cold email/LinkedIn route rarely works early on because you have no social proof yet. Much better to go where conversations are already happening and demonstrate expertise first.