Comment by nine_k

It's just, like, not very easy? Say, Digital Ocean is one such entrant. Hetzner Cloud is, too, but it offers much, much fewer services than AWS. If all you want is spinning up instances, attaching storage, and maybe running a managed database and a managed k8s, it may be adequate. If you want DNS, queue services, email services, OCR, etc, etc, AWS has the widest assortment, and uniform access controls.