Comment by veyh

Four years in, I suppose you could say I'm still "launching," so I eagerly jumped right to the marketing part to see if there was any good insight.

Uh-oh. My experience has been pretty much the same. Paying for ads feels like lighting money on fire.

Like the author, I also stay away from social media. I've tried posting some videos and shorts, but since I don't actually consume any content on the platforms I'm posting them on, I don't really know what works. Not to mention it takes a long time to make even a single short, let alone a longer video.

Then I published a somewhat technical article on the product blog which brought in more traffic than a giveaway I did during the Christmas holidays, when I was literally giving the product out for free. Of course, the readers of the article were probably not the target audience of my product but it was still quite interesting to see.

I figure I'll keep writing more and see if something happens. Because the ads, videos and shorts were definitely a waste of time (and unlike the author, I don't have anyone I can ask for help).

Naturally, I'm still developing the product. Choosing what to work on is half the challenge. At least I feel productive when I'm writing code. Can't say the same for the other stuff :)