My understanding is that Heroku is just an AWS reseller. I don't know if there's a lot of value in a PaaS piggy-backing on another PaaS anymore. Especially for Salesforce.
Heroku does lots of revenue, even if they pay AWS. I do think it would be worth.. quite a bit. And I would be very happy if a better steward would buy it.
It would be impossible to buy a company as a steward. We worked with them. In the early 2020s, their teams were as lazy as IBM boomers. Happy to hop on a call, but let's do an rain check or whatever and come back to you after 17 weeks to say no in an email CCed with 42 people playing hot potato between commercial people who try their best to sound technical. You need a mind map to know which person you were talking to and who introduced you to them.
My money is on holding companies like IAC buying the brand first through financial engineering and restructuring finances initially. They would load it up with debt like they did with the sporting goods store in Sopranos.
Afterward, they would sell it to a Euro-based caretaking company like Bending Spoons, with a focus on maintenance engineering rather than innovation engineering.
My understanding is that Heroku is just an AWS reseller. I don't know if there's a lot of value in a PaaS piggy-backing on another PaaS anymore. Especially for Salesforce.
I don't see AWS as a PaaS at all. Heroku's selling point has always been how it makes everything way easier.
There's a ton of value right now in the existing customers. None of them want to put effort into migrating away from Heroku if they can avoid it.
Heroku does lots of revenue, even if they pay AWS. I do think it would be worth.. quite a bit. And I would be very happy if a better steward would buy it.
It would be impossible to buy a company as a steward. We worked with them. In the early 2020s, their teams were as lazy as IBM boomers. Happy to hop on a call, but let's do an rain check or whatever and come back to you after 17 weeks to say no in an email CCed with 42 people playing hot potato between commercial people who try their best to sound technical. You need a mind map to know which person you were talking to and who introduced you to them.
My money is on holding companies like IAC buying the brand first through financial engineering and restructuring finances initially. They would load it up with debt like they did with the sporting goods store in Sopranos.
Afterward, they would sell it to a Euro-based caretaking company like Bending Spoons, with a focus on maintenance engineering rather than innovation engineering.