Comment by Izkata
16 days ago
The "media" in "social media" doesn't refer to image/video/audio, it refers to "the medium being used". Twitter/Blue Sky/etc are all social media. Read it like "a medium being used for social interaction".
16 days ago
The "media" in "social media" doesn't refer to image/video/audio, it refers to "the medium being used". Twitter/Blue Sky/etc are all social media. Read it like "a medium being used for social interaction".
OPs is closer to the truth; the shift from network -> media shows a useful distinction between what the focal point of activity is.
Note that "social" (as in social interaction with people you know) in "social networking" is a requirement, while it is not in "social media". You may as well call it "parasocial media" since that is the way most people use it most of the time.
Thus 'social media' is primarily based on content, while 'social networking' is primarily based on social connection and interaction.
If anything the terminology shift was the other way, we called forums and MySpace social media back then even though MySpace is called social networking now. "Networking" back then was pretty restricted to business / self-promotion oriented stuff like LinkedIn.
This is based on changes in trends and is somewhat of a moving target so I'll give some dates.
In the 2000s, 'forums' were forums, and 'social network' was the dominant term for products like FB and Myspace. A movie even came out with that name. Both were also 'communities'. These are verifiable on Google trends.
In the 2010s, 'social media' became the preferred term, mainly because it contrasted with 'the media' as the other major source of information available, but also because it was just an easier to use and more generic term than 'social network'. 'Forums' were still largely forums, tho like all activity online, on occasion it got lumped into 'social media'.
Sometime in the 2010s we started to delineate 'social network' from 'social media' as distinct eras of social products and properties of how the products work. This became extremely clear once the era of video took over in ~2020, as video is historically 'media' in a way that exchanging text never was.
The term 'networking' is/was its own thing and mostly unrelated to 'social networks'.
FWIW I did market analysis for Yahoo's online communities division in 06 and worked on two FB app startups, one which was a college social network, and interfaced a lot with FB in 08-12. All of these words and fine delineations were essential to my work and part of the research I was doing at the time. I looked over my notes to confirm.
We didn’t call forums back then “social media”, we called them discussion forums…
I was there, just go to the official phpBB forums and search my name..
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This delineation does not match the common usage of the terms as I understand them. If you want to talk about parasocial media then just use that term.
It was renamed from social network to social media by business executives, who hijacked the social networks built by us