Comment by danielrhodes
4 months ago
It certainly looks like an Apple device. Ive's aesthetic is Apple's aesthetic, so if you hire Ive, that is what you are going to get.
I can see a car company who doesn't care about design stumbling into this outcome, but Ferrari doesn't seem like that kind of company. So the choice must have been intentional.
As Ferrari has been proving over the last few generations, they know how to make engines but Pininfarina knows how to design cars. I'm not even slightly surprised by the Luce.
I wonder if that explains why mahinda's designs are significantly better (if still not great).
Marc Newson is a “Watch Guy” and this also clearly comes across.