Comment by FinnLobsien

Yes, totally true. This is dangerous though when those circumstances change and basically invalidate the whole category.

I can think of NFT infrastructure here:

Various product categories were created with market leaders that owned them.

But the NFT hype didn’t hold and we effectively realized the use cases didn’t manifest beyond ZIRP-driven speculation and a small collector-artist scene.

So that can negate the whole category or crown a different winner when a technology changes.

Imagine if we used NFTs to verify if an AI or human made a piece of media.

Suddenly “marketplace” becomes a much less interesting category than scalable, fast APIs to create NFTs