Comment by groundzeros2015

I guess I’ll assume you’re asking in good faith.

The article is not about how monopolies are good for society.

It’s about how businesses over emphasize small differences which make them indistinguishable from their competition.

It’s better to be in your own category rather than a slightly different permutation.

Capturing the value you produce from a business is actually very difficult. Think about how many Facebook users are a net less for the business. Good business plans also plan for capturing value.