Comment by pbasista

> If a site has content worth paying for, I pay.

I do that as well. For me it is almost exclusively the case with the news sites.

> If it is a horrible ad-infested hole, I don't visit it at all.

Same.

> Otherwise, I load ads.

There is no "otherwise" for me. I simply do not want to load any kind of ads or "sponsored" content. I see no reason, either moral, ethical or other, to ever do that.