Comment by vintermann

If they think of their readers as "consumers", they will double-dip. It's often said that if you aren't paying, you are the product - but unfortunately just because you're paying, doesn't mean you aren't still the product.

It seems to me that rich people (and some other powerful groups) are paying far more to own media companies (X, WaPo, etc.) than can be justified by those companies' revenue. It's not hard to imagine what they get in return.