Comment by terminalshort
9 days ago
Did Google ruin it, or did advesarial activity between Google's algorithm and SEO ruin it? The latter seems more likely because the incentives make sense, and also inevitable.
9 days ago
Did Google ruin it, or did advesarial activity between Google's algorithm and SEO ruin it? The latter seems more likely because the incentives make sense, and also inevitable.
Google ruined it, maximizing ad sales no matter the outcomes. SEO adapted to Google, Google adapted only to maximize their own profits.
In practice, Doubleclick acquired Google, so they now cover both sides of the adversity.