Comment by FarmerPotato
11 days ago
Turning the issue on its head, if 4-9% is unsold, then the whole supply chain's success at predicting consumer preferences is 90-95%. Wow!
When I think of unsold, I see that some sizes run out, leaving odd sizes as surplus.
That assumes that they need to predict demand 1:1 which is not true.
They are more than welcome to have an over supply ready, they just need to use it productively is they can't sell it.
Not 4-9% unsold. 4-9% of unsold is destroyed without being worn.