Comment by ileonichwiesz
11 days ago
Just like the tide of fast fashion caused people to seek out local-sewn clothes made from high-quality materials, right? Right?
Quality isn’t a differentiator if the market is saturated with indistinguishable garbage. Everything is made in sweatshops out of the cheapest plastic available, and I don’t see why software isn’t next in line.
Actually: There’s been a noticeable uptick in the last decade+ of better-made clothing for shoppers who are open to paying somewhat higher prices. Not boutique prices, but also more expensive than H&M.
For a long time the stereotypical “young professional” look was tied closely to just a few mainstream retailers (Banana Republic for example), but over the last ~15 years a wider range of smaller or more specialized brands has entered the space: Alex Mill, Spier and Mackay, etc.
But even ignoring that your analogy doesn’t quite fit since price plays a significant role in clothing purchasing decisions: Fast fashion succeeds largely because it is cheap.
If reasonably priced, higher-quality alternatives were accessible people would buy them. It’s partly why certain brands have grown in popularity (Carhartt, for example).
Yeah it actually did do this for me. I will not purchase new clothing at all unless I have some understanding of the supply chain and where it was made, with a strong preference for clothes that are at least cut and sewn in the US. I won’t tolerate buying clothes, or really any textile product, if I can’t be relatively certain it will last me at least five years. A flood of cheap, unreliable shit did actually make me more discerning.
N of 1, obviously, but this isn’t as outlandish as you wanted to make it seem here.
I’m not denying this has been the case for some people. I myself have switched to pretty much exclusively wearing trousers from my favourite tiny brand that cuts and sews them <100km from where I live, and I’m privileged enough to always try to choose quality over price. But quality products have been getting much harder to find in the past years, and I was under the impression we're mostly outliers.
Looking at my family and friend group’s spending habits, it feels like everything is purchased either from Temu or from one of those super-low-price-super-low-quality stores that have been taking Europe by storm these past couple years (i.e. Action, Tedi, Pepco). It’s kinda maddening.
Exactly - it turns into a market for lemons, where the customer is unwilling to make a bet or even invest in an evaluation if there's an overwhelming amount of crap and little ability to differentiate. Amazon is turning into this with QWENFOING everything.
https://en.wikipedia.org/wiki/The_Market_for_Lemons
Well, the affordable luxury segment has done quite well over the last couple of decades.