Comment by giancarlostoro
8 days ago
You don't need a ton of creativity for a good restaurant if you have good staff, and upkeep. I'll take a boring well maintained and staffed restaurant over an overpriced "creative" restaurant where the waiters are terrible and the chef is even worse.
This assumes the market is not oversaturated. It does not work if there are only a couple of people trying to find a place to eat in a street with 30 similar well maintained and staffed restaurants.
Correct me if I'm wrong but, you may be thinking of restaurants where their defining factor is "having a very creative atmosphere", which will not suit all customers. However it is a differentiating factor which will serve a big audience that is under served in a location filled with "boring well maintained and staffed restaurant".
In my view the creativity comes in in finding solutions to a problem, in a oversaturated market the problem may be "how do I persuade customers to come to my restaurant instead of my competitor?". And following that question may be (in the restaurant example) "what can I offer that is under served in the current market?" The solution to that may be "a biker cafe" or "an overpriced "creative" restaurant where the waiters are terrible and the chef is even worse" (perhaps even rude on purpose).
Additionally I assume you want the restaurant to grow. If you want the restaurant to just survive the bar is lower and you may be able to do that by doing the same everyone else is doing as long as you meet the minimum.
And you'll still probably get beat by a restaurant in a better location or one with better marketing
I can't remember the last time I ate anywhere because of an ad. I eat out a lot too, used to uber eats nearly every single day. I wont reorder at places that mess up my order, but consistent quality I reward. Chick Fil A gives me the best service out of any fast-food restaurant, so they earn my repeat business.
People almost never admit it when they respond to an ad. Even when they very clearly do.
Don't underestimate the effectiveness of advertising, or its ability to influence you.
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But the argument is that now you have AI for chef, staff and upkeep so its only the recipe writer left. I don't agree with that argument but that is the dream these corporations are selling.