Comment by zamadatix
3 days ago
In the "THe VILLaIN aRC oF VANiTY SiZINg" section, vanity sizing is framed as marketing strategy which is successful because of the psychology around that - linking out to https://www.sciencedirect.com/science/article/abs/pii/S10577... for more detail.
It certainly wouldn't be the first time the most profitable marketing strategy is unrelated to aligning with what's optimal for the consumer.
Translating the confusing science speak, basically:
Appearance self-esteem takes a hit when they don't fit in a size. They take it out on the clothes: "I hate their stuff, they suck." They buy more of other stuff to compensate for the hit, whether non-sized accessories (I am pretty) or book/tech (I am smart even if I don't fit).
People confident in their appearance are immune to the effect, and simply think it's sized wrong or runs small.
I am genuinely curious as to which words in the cited are 'confusing science speak' in your view.
Having read the article, I can't venture a guess without feeling condescending...non-conforming? Compensatory?
Legitimately confused.
They use precise but indirect terminology e.g., "heightened level of appearance self-esteem" rather than "confident in their appearance".
Indirect phrasing e.g., "they respond more favorably to products that can help to repair their damaged appearance self-esteem" rather than something direct and easy to understand like "they feel bad that they don't fit, so they end up buying other things like makeup/jewelry to feel better about their appearance".
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I think they read the full paper rather than the snippets and agree most couldn't tell you what Cronbach's alpha is, how ANOVA works, or otherwise accurately interpret the meaning of the results sections in a casual read through. One can grab the full paper on resources such as Anna's Archive if they don't have access via a university or such.
Of course, the trick (once you know) is you don't need a comment summarizing it for you. The abstract is alright in a pinch, but the "General Discussion" in psychology papers is the equivalent of "Conclusion" and aims to discuss the results directly. It's still a bit verbose... but the language should at least be very familiar in comparison.
This is the weirdest section, and is just unnecessary virtue signaling.
Women don’t buy their real size because it makes them feel bad -> market pressures companies to address that by doing vanity sizing -> brands bad
I cannot comprehend that jump in the logic.
Not quite “brands bad”.
It’s more that buying clothes across brands becomes confusing for women. That’s a worse outcome for women.
The villain isn’t the brands, it’s the vanity sizing.
Of course education could help about this and other psychologically manipulative tactics by corps but such kind of education is heavily frowned upon for being seeing as anti-capitalist and (more propagandistic) as un-american, so there is zero of such kind of education.
I mourn for the retreat of critical reasoning skills from modern U.S. early education systems.
Education doesn’t help here, what are you talking about?!
Educated people can read as many books as they want about manipulation and still be susceptible to it. The manipulation works on a much deeper emotional level. We can’t change who we are, no matter how much education we get.
Being told by a brand “you’re fat” hurts no matter how many papers you’ve read or published and “you’re still thin and beautiful and desirable!” feels amazing.
Thankfully, for most people on Earth, the prospect of seeming "Un-American" is not relevant. It's also not a problem to argue against free-market economies - see Austria's second biggest city (Graz), which has an elected mayor from the communist party.
These seem like uniquely U.S.-American issues.