Comment by trueno

yea im surprised i see so many times that people on _hackernews_ are convinced profile activity is real.

theres entire marketing companies that provide what is effectively a botnet of social media activity to generate buzz, promising packages with "social media engagement". disney uses these to try and hype movie trailers, when the recent tron trailer came out it took 1 minute for a bunch of comments that looked like seemingly real enough accounts to be in there posting "im not ready for this" "omg" etc. and yes, these networks of fake accounts on all social media platforms do have non-vacant profiles meaning theyve got comments and stuff all over each others pages. there was a recent smaller production that is suing their marketing agency which promised this deceptive engagement and their implementation shit the bed and all the bots just interacted amongst themselves on the movies instagram page. the movie completely tanked at the box office because they never got their fake accounts to start engaging outside of the movies instagram account.

everyone focuses on the actual content itself as the subject of AI platform abuse, but are we really so naive to think that the companies pouring millions of dollars into these efforts are too stupid to understand that controlling the narrative involves requires simulating human feedback?

its in our nature to want to "go to the comments" to "get the real tea" and. im just going to say right now that yeah, the entities deploying these types of accounts are well aware that that is how many of us look for perspective. they're not stupid, and it's easier than it's ever been to game commentary in 2026.