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Comment by 8-prime

1 day ago

Looks really cool, though I don't know if the name is conducive to business. With just the URL I would not have clicked to see that the business is about.

Ironically I only came to this HN post and clicked on the URL because of the name. At first I misunderstood the description and thought they were doing industrial-scale packaging of magical mushroom mycelium.

I really hope they do not put the brand name on any actual products they produce. I do not want to be caught at the airport with a container in my suitcase proudly labeled Magical Mushroom (TM).

Years ago I ran an ecommerce site for gourmet and medicinal mushrooms. We certainly had nothing to do with illegal mushrooms, but I liberally sprinkled the word 'magic' where ever possible. Also the words 'Ann+Arbor'... It seemed to drive some traffic.