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Comment by liamconnell

1 day ago

I think NYT uses multiple titles for some articles. I had copy pasted it

This is correct. They will A/B test titles AND update the title w/o warning over time, often 3-6 times per article post publication.

They used to change the URL a bunch of times after publication! Seems crazy because it is but they did. Caused a whole problem on Wikipedia because “title + day + work + url” suddenly wasn’t stable.

They A/B test titles. You can see it in the URL, where the recessive title often lives on. They may also use different titles for print/digital.