Comment by 5o1ecist
5 days ago
> But plenty of companies do things like "If you find a cheaper quote we'll match it."
Do you believe this is done for the consumer, instead of increased brand recognition and customer loyalty?
Coincidentially, I have the cheapest bridge to sell! If you find a bridge cheaper than mine, anywhere, I'll even match the price!
It's not done for either of those reasons. It's done to remove the decision point around believing you need to comparison shop on impulse purchases, by pretending that a price will be matched later should you find one. However, the terms are usually such that they will never be honoured.
Many groceries near me do price matching, but indeed they limit it to a select few competitors (the big 5's brands in the same price market)
Are you serious? It increases brand recognition and customer loyalty precisely because it is good for the consumer
The comment read as if it implied that companies are doing it for the consumer's benefit, instead of their own.
Which is a false dichotomy. Trade is supposed to be mutually beneficial.