Comment by culi

Yes it's basically data poisoning. It reminds me of the approach the Adnauseum extension takes. It hides ads from you like traditional adblockers but under the hood it's actually selectively clicking them to fool advertisers. I don't know if it's smart enough to create a "profile" for you (e.g. "soccer mom from Michigan") but that seems like the logical next step. Instead of just "flooding the zone with shit" you'd be more selectively/consistently misleading