Comment by Animats

My only adventure with off-brand TLDs has been "aether.ltd". This was for my steampunk telegraph office, "The Aetheric Message Machine Company", an elaborate setup we ran at steampunk conventions from 2011 through 2019.[1] Text in a message, and it's banged out on a restored Teletype machine from the 1930s in a brass and glass case, then delivered by a costumed messenger.[1] This got some press coverage back when steampunk was a thing.

Somehow, Zoominfo picked up the site, and rated The Aetheric Message Machine Company as having revenue of about $5 million a year and, at peak, 24 employees. We had a back story for roleplay purposes, in the operating manual for the cosplayers.[2] Someone apparently took it seriously.

That was a fun project.

[1] https://vimeo.com/124065314

[2] https://aetherltd.com/public/othermanuals/operatormanual05.p...