Comment by layer8
1 day ago
Advertisers will only pay if AI providers will provide them data on the equivalent of “ad impressions”. And unlabeled/non-evident advertisements are illegal in many (most?) countries.
1 day ago
Advertisers will only pay if AI providers will provide them data on the equivalent of “ad impressions”. And unlabeled/non-evident advertisements are illegal in many (most?) countries.
It doesn't necessarily have to be advertisers paying AI providers. It could be advertisers working to ensure they get recommended by the latest models. The next form of SEO.
That's called LLM SEO now I believe.
There are competing terms currently being decided on by the market at large: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
Candidly I am working on a startup in this space myself, though we are taking a different angle than most incumbents.
While it's still early days for the space, I sense a lot of the original entrants who focus on, essentially, 'generate more content ideally with our paid tools' will run in to challenges as the general population has a pretty negative perception of 'AI Slop.' Doubly so when making purchasing decisions, hence the rise of influencers and popularity of reviews (though those are also in danger of sloppification).
There's an inevitable GIGO scenario if left unchecked IMO.
2 replies →
I'm curious if there's any hard data on how LLM SEO compares to traditional SEO.
My gut tells me that LLM SEO will be harder to game than traditional SEO.
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> data on the equivalent of “ad impressions”.
1. They can skip impressions and go right to collect affiliate fees. 2. Yes, the ad has to be labeled or disclosed... but if some agent does it and no one sees it, is it really an ad.
So much to work out.
How would it be paid for?
Depending on an analysis just like in the post.
Maybe. Historically lots of ads had little to no stats and those ads were wildly more effective than anything we have today.
The AI provider still has to prove that they actually deployed the ad.
Advertisers pay for ads that don’t have impression data all the time. You can’t count how many people looked at a billboard or listened to your radio ad or paid attention to your televised ad.