Comment by MeetingsBrowser
11 hours ago
It doesn't necessarily have to be advertisers paying AI providers. It could be advertisers working to ensure they get recommended by the latest models. The next form of SEO.
11 hours ago
It doesn't necessarily have to be advertisers paying AI providers. It could be advertisers working to ensure they get recommended by the latest models. The next form of SEO.
That's called LLM SEO now I believe.
There are competing terms currently being decided on by the market at large: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
Candidly I am working on a startup in this space myself, though we are taking a different angle than most incumbents.
While it's still early days for the space, I sense a lot of the original entrants who focus on, essentially, 'generate more content ideally with our paid tools' will run in to challenges as the general population has a pretty negative perception of 'AI Slop.' Doubly so when making purchasing decisions, hence the rise of influencers and popularity of reviews (though those are also in danger of sloppification).
There's an inevitable GIGO scenario if left unchecked IMO.
I'm curious if there's any hard data on how LLM SEO compares to traditional SEO.
My gut tells me that LLM SEO will be harder to game than traditional SEO.
We shall see. The game might be harder, but the tools are better now too.