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Comment by noelsusman

9 hours ago

The notion that it's bad to signal virtue is one of the crazier propaganda efforts I've seen over the last 20 years or so.

It’s a manipulative tactic. Businesses have no soul and no conscience.

  • It's arguable that businesses are subject to the same morality-inducing processes that humans are. For example, as a human (with a soul?) what is at risk when we do something immoral? I see it to be a reputational cost at the highest level. Morality could be viewed from the perspective that it increases predictability/coherence in society (generates less heat).

    • If societal feedback is the only thing keeping a human from deviating in catastrophic ways, that’s what we call a sociopath.

  • The humans working there do. To state otherwise is to absolve those humans of any responsibility.