Comment by mike_d

> Everyone predicted twitter would crash and burn within months of the layoffs.

It did, just not obviously. Twitter used to be the store brand social network, vanilla and reliable but not overly obnoxious. It made good money from brand advertisers like Ford, General Mills, and Sony. City governments felt ok with using it to distribute community information. The platform tried its hardest to stay middle of the road and not let things sway too far one way or the other.

Today it is a real time bidding marketplace for changing public discourse. You simply buy blue checkmark accounts in bulk and spread your message free of any content moderation or safeguards. So the Chinese, Russians, and Saudis can get into a bidding war over what rural whites believe to be fact.

With the ad revenue sharing program you don't even need to write the content anymore (one of the biggest things foreign influence campaigns struggle with). Just find someone who is saying the "right" thing already and promote them. Twitter in turn underscores the authenticity of these voices by adding "transparency" features that list where someone is from - because your average person does not know a damn thing about proxies.