Comment by xnx

> Then SEO made Google defensive, then websites catered to Google and not users,

Google was created in response to simple proto-SEO techniques (e.g. keyword stuffing) that already ruined Alta Vista.

Google has been combating adversarial information retrieval since inception.

Google's background with that is one of the reasons to expect they will stay on top of the AI race. The recipe is: lots of good/novel data x careful weighting of trust x algorithm.