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Comment by Zigurd

6 hours ago

It's kind of interesting that Microsoft is deemphasizing if not exiting making products for individuals to decide to buy. Contrast that with Google, who have to actively cultivate individual customers in order to have a large and reliable audience for ad based monetization of search, maps, and other free at the point of use products.

There are good and understandable reasons to not want to be in the games business. Game studios are frequently a hot bed of sexual predation and just horrifyingly bad management in general. But it's a business with a large customer base that wouldn't be customers otherwise.

Microsoft has spent tens of billions of dollars acquiring game studios and their IP. They're going to have to make a decision to cultivate growth in that business or sell it for whatever they can get for it. Neither of those choices will be easy to execute well.