Comment by game_the0ry

They saw other successful AI products with discords (like midjourney) and then they probably just copied the idea thinking they would get similar success from it.

That's a lot of what big corp america strategy boils down to -- copy your competitors.

Don't get me wrong, creating a passionate community around a product is a great strategy for many reasons, but microsoft never had passionate users in the first place.

And it is telling that they are banning humor and criticism form their community, it shows they do not want have any criticism for their product, which is one of the benefits of community (fast and honest feedback loops). Its sort of like north korea where saying anything bad about the "great leader" or else. That's not a fun community, that is a community people want to leave but can't bc they will get shot at the border.