> It’s not a luxury brand, it is a quality brand. There is a difference.
It’s an attainable luxury brand. There aren’t many products that a high school kid has in common with billionaires, superstar athletes and movie stars—the iPhone is such a product.
No, Mercedes Benz is definitely a luxury brand. They don’t want to sell to everyone. Apple (Steve Jobs) has explicitly stated that as one of their goals.
> It’s not a luxury brand, it is a quality brand. There is a difference.
It’s an attainable luxury brand. There aren’t many products that a high school kid has in common with billionaires, superstar athletes and movie stars—the iPhone is such a product.
So is Mercedes-Benz. But they don't sell a $20,000 commuter car.
No, Mercedes Benz is definitely a luxury brand. They don’t want to sell to everyone. Apple (Steve Jobs) has explicitly stated that as one of their goals.
It’s not a quality brand, it is a luxury brand. There is a difference.
Oh but they do: https://pl.wikipedia.org/wiki/Smart_Automobile
>aimed at producing Smart-badged cars
The brand is "Smart".
Toyota is a quality brand, Mercedes is a luxury brand.
Mercedes-Benz sells commuter cars in Europe.
https://en.wikipedia.org/wiki/Mercedes-Benz_A-Class
> The Mercedes-Benz A-Class is a car manufactured by German luxury automaker Mercedes-Benz
"luxury" is more of a marketing and product positioning term, it doesn't really have anything to do with engineering or quality practicalities
And this is the Mercedes-Benz commuter car I want to see more of.
https://en.wikipedia.org/wiki/Mercedes-Benz_Citaro
The keyboard-doesn't-trigger-the-tapped-key-sometimes brand, just awestruck at their quality https://ios-countdown.win/