← Back to context

Comment by al_borland

5 hours ago

That’s their goal (or it used to be). When the iPad was first released the idea was that the iPad would be all 80% of people needed.

The metaphor of cars vs trucks was used. For heavy duty work, trucks (Macs) will always be around. For everyone else, a car (iPad) will do just fine.

When the iPad nano was released they killed off the best selling iPad, the mini. Their statement on this was that they want to be the one to cannibalize their own products. If they don’t do it someone else will. Look at the iPhone, it made the iPod obsolete. Had they missed the boat on smartphones like Microsoft, they’d be screwed, as the iPod was half the business. Instead, they make way more on iPhones than they ever did on iPods. iPhone replaced the iPod sales and then some.

> When the iPad nano was released they killed off the best selling iPad, the mini.

Did you mean the iPod? :)

  • Yes. I want to blame auto-correct, but “o” and “a” are so far apart that I’m just not sure. Of course I’ve had modern iOS autocorrect do much worse, because it does what it thinks instead of what I type.