Comment by michaelt

> Who has been distracted from Facebook’s shenanigans? Who are they talking about? Is it me? Because I can tell you I have certainly not been distracted on that front.

On September 11th 2001 a UK government department's press chief told their subordinates it was a "good day to bury bad news".

The idea is pretty simple - you might be obligated to announce something that you know will be poorly received, like poor train performance figures, but you can decide the exact day you announce it, like on a day when thousands have died in a terror attack. What would otherwise be front-page news is relegated to a few paragraphs on page 14.

Facebook proposes a similar strategy: Get the feature ready to go, wait until there's some much bigger news story, and deploy it that day.