Comment by aleph_minus_one

> There is really only one platform for customisation: linux. Because distros and software there have been _designed_ around user choice.

At least older versions of Windows were quite modifiable: not as radical as on GNU/Linux, but there were a lot of possibilities.

Rather with the arrival of smartphones and rising popularity of macOS (which all were rather about "enjoying" a prescribed user experience), Microsoft did a U-turn and started applying this (anti-(?))pattern to Windows, too.