Comment by Groxx
5 hours ago
You might be surprised to hear that my small business sometimes sees fees at 11%.
We blocked that card processor, obviously. But the % is very much not constant across e.g. Visa, often every purchase in a day is slightly different, and we can't even tell people what the rate is for their purchase due to a couple layers in between (still figuring out if we can fix that). It's vile, and probably should be illegal to not pass through the cost visibly.
Stripe is 2.9%+30¢ right, and that’s the advertised rate. So I assume any business seeing averages higher than that can be avoided by using a platform like Stripe.
The Stripe rate is a careful blend. There are many cards that are cheaper to process and there's probably a few that are more expensive to process at that rate, it works out in the wash in favor of Stripe. Also, that 30 cents is a large percentage if you're looking at a $5 transaction, for example (6%!)
See the "raw" rates here: https://www.mastercard.com/content/dam/mccom/us/business/doc...
Small merchants are people, and people vary in their intelligence/savvyness and may have other issues like poor credit or high chargebacks that they usually forget to mention. Some people roll the cost of the terminal into a higher fee as well.
I helped out a friend who owns a deli when he took over from his parents. His dad saw cash as a way to avoid taxation and had some awful payment processor where they paid a high fee and was renting a POTS based terminal - $60/mo to Verizon and $30/mo for the terminal.
Now he keeps one set of books, and raised his average sale by about 10%. Their catering business, which drives profits, are up significantly with online ordering through the POS.
Ditto with a non-profit I was on the board of. Pushing Venmo and Square for donations increased donations by like 30% and reduced shrink at fundraisers. Anyone who claims they can’t afford a 3% fee is going out of business anyway.
To respond in bulk:
> complaint: credit card fees are high and maliciously opaque.
> suggestion: have you considered adding another company in the middle?
... do y'all understand that those middle companies profit from being in the middle? that profit comes from somewhere, where oh where could it be...
why on earth would you expect them to improve your income? you are literally buying convenience from them. or is this just thinly disguised advertising?
Why not just pay Stripe/Adyen/Braintree to smear the fees to 2.9% + $0.30?