Comment by IAmGraydon

Apple just doesn't seem to be hitting on all cylinders anymore. The price for this thing is outrageous compared to the competition, and the competition isn't lagging very far behind. It's certainly pretty and I'm sure it's an incredible piece of tech, but $1,600 on the low end and $3,600 on the high end is just not going to sell in this environment. While the competition has always started with the minimum viable product for a low price and iterated on the product, Apple's approach has been the opposite - maximum possible product and then try to iterate the price point down. The problem is that the competition is now encroaching on their product quality territory, and the offer doesn't seem as tempting. For example, see the ASUS Pro Art, which has arguably better specs with the addition of HDR10 for $799. Or the BenQ MA270S, which you can buy two of for $1,800.