They don't call the base model 'iPad Neo.' They just call it iPad (https://www.apple.com/ipad-11/). It's the same market segment and even uses the exact same color palette.
They also just established that 'e' is the designator for budget model (https://www.apple.com/iphone-17e/) so best guess is they thought 'MacBook e' looked strange so instead it's 'nEo'. And don't forget the 2004 eMac.
They don't call the base model 'iPad Neo.' They just call it iPad (https://www.apple.com/ipad-11/). It's the same market segment and even uses the exact same color palette.
They also just established that 'e' is the designator for budget model (https://www.apple.com/iphone-17e/) so best guess is they thought 'MacBook e' looked strange so instead it's 'nEo'. And don't forget the 2004 eMac.