Comment by blharr

The problem is that this becomes a race to the bottom of actual quality and turns into advertising.

Sponsored reviews of products are basically this. If you are paying a reviewer for a stamp of approval and the reviewer sets the bar too high, why would you want to pay that reviewer? On the other end of the reviewer, it's easy to get more money by providing that stamp of approval to more people--not fewer--so they're incentivized to make it fairly easy to achieve.