Google ends its 30 percent app store fee and welcomes third-party app stores

3 hours ago (engadget.com)

This is kind of a misleading title. While they "ended" the 30-percent cut, they are keeping a 20-percent cut.

  • worse title I've seen in a while

    • Soviet level of journalism...

      “Did you hear? On Red Square they’re giving away cars.”

      “Not quite. First, it’s not on Red Square but on Dzerzhinsky Square. Second, they’re not cars but bicycles. And third, they’re not giving them away, they’re stealing them.”

  • > This is kind of a misleading title

    Kind of is doing a lot of work there. This might be THE most misleading title I heard. Jumping into this thread I expected they went from 30% to 0% not 20% so I appreciate your comment for giving me more context.

    Can Dang or HN moderation team fix the title to better reflect the true state and not be misleading as it currently is?

    thanks in advance!

The article is confusingly worded. I think Google's announcement is more clear [1].

My read is:

* Developers using Google to process payments should expect to go from a 30% fee to a 25% fee (20% service fee + 5% billing fee).

* Subscriptions will now have a 15% fee (10% service fee + 5% billing fee)

* Some Third Party App Stores will be easier to install

[1] https://android-developers.googleblog.com/2026/03/a-new-era-...

I only trust this once they have finally detailed how they will allow "easy sideloading" (See one of the last fdroid news on this, currently google is on track to basically ban sideloading as it exists) and what exactly means "registered app store program".

"Welcomes" is a very strong word in this context. Google was somewhat forced to do this, not really something they would do if not from pressure by EU, lawsuits, Epic and others.

Also, the fee is reduced to 20 or 15 percent, not fully gone.

This almost reads like a sponsored article written by Google themselves.

Why are people thanking Google? That’s like another slap on the face of Epic who burned through their millions to put a (soft) end to Google and Apple’s dominance. They still get to keep a significant cut.

  • Epic still deserves all the slaps it gets. They didn't do it for the good of the people. They just want to abuse their own position more efficiently.

    • Yep. Spot on. And the reason you know this is true is because the arguments about increasing prices for customers due to App Store fees, which is one of the primary arguments, once removed does not result in price reductions for customers.

      It's just big billion dollar corporations deciding on who keeps what cut.

      3 replies →

    • Honestly I believe they did it because Tim Sweeney has fuck you money and he got pissed off at Apple.

  • > Epic who burned through their millions

    I wouldn't die on this hill. Epic is about as un-sympathetic character in the videogame space as you'll find anywhere. Epic wasn't trying to be altruistic.

'Google says that developers will be able to offer alternative billing systems alongside its own or "guide users outside of their app to their own websites for purchases." '

Finally. As a de-Googled phone owner I am glad that this will allow alternative payments where I can pay developers directly without Google taking it's protection money.

This kind of misleading title should be removed from HN, not appearing on the first page.

This together with Valve's work on Fex may mean that Android users will be able to install Steam on their devices

  • Fex is not coming to Android https://wiki.fex-emu.com/index.php/FAQ

    • > This page was last edited on 22 October 2023, at 09:05.

      Since then:

      > In Android 16, Google expanded the "Linux Terminal" feature, which was initially introduced in Android 15 QPR2 beta, allowing users to run Linux applications within a virtual machine on their devices. This feature utilizes the Android Virtualization Framework (AVF) to create a Debian-based environment where users can execute Linux commands and graphical applications. The guest operating system is fully isolated by the hypervisor (KVM or gunyah) and manages its own resources with its own Linux kernel. Notably, it supports running classic software such as Doom, demonstrating its ability to run full desktop applications.

  • Kind of funny to imagine installing the mobile Epic store on a Steam device to get access to the mobile apps that you would otherwise need Google Play Services to access.

    I think Amazon finally killed its app store. I wonder if there are any others that have the clout and inclination to register as an alternative app store and actually get developers to bother uploading there.

Am I correct that if you earn less than a million dollar a year and wish to continue using Google services it changes nothing? You will pay 10% service fee + 5% billing fee, the same as the old 15% fee?

How would Google know how much money any app not using their billing system is getting?

  • Maybe they audit you when something smells funny and it becomes worth it for them? Microsoft don't set EY (other hired gun auditers may apply) on every small company to check they are activating Windows correctly.

  • I don't see anyone else asking this question. Seems like a major detail Google is burying.

    I'm guessing the alternate billing flow will contractually require the app to "phone home" to Google with how much the user spent. Presumably will be part of the app review process.

Very happy to see this end of an era, and no more lock-in of app stores.

Finally have true choice of app stores to install and good news for FDrioid.

> Rather than take its standard 30 percent cut of in-app purchases through the Play Store, Google is lowering its cut to 20 percent

> Third-party app stores will be able to apply to the company's new "Registered App Stores" program to see if they meet "certain quality and safety benchmarks."

> users will still be able to sideload alternative app stores that aren't part of the program

I'll wait to hear how the F-Droid team responds

They're only bumping it down to 20% (or 15% in some cases). Anything over 5% feels like an abuse of their anti-competitive position.

And they're still taking 10% for subscriptions. What's the justification there?

Google ends its 30 percent app store fee and starts a 20 percent app store fee instead

  • Don’t forget it welcomes other app stores in the short term but no indication of a long term guarantee, because that’s how you get good PR.

> For any developers interested in offering their own app store, Google says it'll launch its Registered App Stores program "with a version of a major Android release" before the end of the year. According to the company, the program will be available in other regions first before it comes to the US.

From https://news.ycombinator.com/item?id=37843650 :

> What's a ballpark figure for what the monthly cost to Fdroid would be to scan all uploaded APKs for security vulnerabilities?

Will the user need to basically add a pubkey for each 3rd party repo? Could they install an APK from Play Store to add the key, or will there be something like the distribution-gpg-keys package?

  • F-Droid build APKs themselves from source, so presumably 0, as they don't allow APKs to be uploaded.

    F-Droid does do some safety checks themselves already too, I don't know exactly what.

Why now?

  • Google changed the way their are the Gatekeepers. It now is tied to requiring a software developer ID attached to a real person; Developer Verification. [0]

    And how side-loading will have to go through ADB versus just allowing the application to be installed by a file manager.

    This is why GrapheneOS and /e/OS have been popping up, along with Linux based alternatives.

    [0] https://news.ycombinator.com/item?id=47251763

    • Google partially walked that back and now says there will still be a way for end users to enable sideloading for apps without developer verification (unclear what that will look like though):

        Based on this feedback and our ongoing conversations with the community, we are building a new advanced flow that allows experienced users to accept the risks of installing software that isn't verified. We are designing this flow specifically to resist coercion, ensuring that users aren't tricked into bypassing these safety checks while under pressure from a scammer. It will also include clear warnings to ensure users fully understand the risks involved, but ultimately, it puts the choice in their hands. We are gathering early feedback on the design of this feature now and will share more details in the coming months. 
      

      https://android-developers.googleblog.com/2025/11/android-de...

      1 reply →

  • Now instead of using the excuse that "Apple does it too" they can use the excuse "Apple does it even worse"